Environmental, social, and governance (ESG) considerations have emerged as a central focus for China's beauty brands, reflecting a notable shift among consumers towards sustainability priorities, says Cargill.
US-based KraveBeauty, which has recently entered South East Asia, seeks to address the needs of the increasing number of sensitive skin sufferers caused by the boom of active ingredients and trends-led products.
Australian ingredients firm Native Extracts is seeking opportunities to work with China beauty brands to introduce its cellular extract-versions of Chinese ingredients such as gingko and arnica into the market.
Singapore-based Scent Journer has emphasised the importance of individuality in the saturated fragrance market with unique ingredients such as Sichuan peppers and pandan.
Environmentally friendly extraction techniques could improve the quality of tocopherols, tocotrienols, and squalene in rubber seed oil, enhancing their antioxidant, anti-ageing, and skin repair qualities in cosmetic formulations.