Colouring foods in India: Industry players optimistic amid clean label trend and rules changes Suppliers offering colouring foods are optimistic of growth in India, in part due to enhanced regulations, but also the broader consumer move towards clean label preferences.
The Indian regulator FSSAI recently introduced that Food Safety and Standards (Food Products Standards and Food Additives) Tenth Amendment Regulations (2020), which recognises Colouring Foods as a separate category from synthetic and natural colours, the latter which are considered additives.
The new standard now considers Colouring Foods as a food ingredient, for the primary function of colouring.
Colouring Foods must be made from edible fruits, vegetables, spices or herbs, using water extraction that retain the original characteristics of the source material’s colour, taste and odour.