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GroupM leads new business wins for third year in a row: COMvergence | Advertising

Local media pitches in 2023 accounted for 91% of total media pitches in India.

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GroupM leads news business wins for third year in a row: COMvergence | Advertising

Local media pitches in 2023 accounted for 91% of total media pitches in India.

Priyanka mehraPernod ricardOmnicom media groupGroupm indiaNew business barometerVivo mobilesBerger paintsJaguar land roverNew businessGrasim paintsSouth asiaResearch and rankings

Will 2024 be the year of Connected TV advertising?

Experts highlight CTV's transformative impact amid major events like elections and IPL, forecasting a significant shift in advertising strategies.

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16% of TV ad spend will be devoted to addressable TV products and services on connected TVs by 2026: GroupM | Media

Currently, addressable advertising accounts for 9.8% of TV's ad spends

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Addressable TV homes to surpass 45 million by end of 2024 : GroupM report

As per the 2nd edition of the report 'The Changing Landscape of Indian Television', targeted advertising made up 9.8% of India's total TV advertising revenue in 2023.

Chhattisgarh biharPrasanth kumarAtique kaziLandscape of indian televisionChanging landscapeIndian televisionAmpere analysisGroupm indiaTv adThe changing landscape of indian television

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