ADIA leads a $100-million financing round in Mumbai-based beauty retailer Purplle at a valuation of $1.2-1.3 billion. Creaegis, a PE fund, is expected to join the funding round. MCaffeine, a caffeine-based skincare and haircare brand, is also in the middle of a fundraise process and exploring strategic investors. The funding would be in MCaffeines parent firm PepTechnologies, which houses skincare brand Hyphen, along with recent fundraise by Foxtale and Traya.
The parent business of well-known personal care brands including Dr. Sheth's, Mamaearth, The Derma Co., and Aqualogica, Honasa Consumer Ltd., recently announced the strategic acquisition of CosmoGenesis Labs' assets for Rs 4 crore.
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