The WPP-owned media agency network emerged as the frontrunner with a total new business value exceeding $654 mn, followed by IPG Mediabrands with over $200 mn, and Omnicom Media Group, securing a new business value of around $128 mn, according to the New Business Barometer 2023 report.
COMvergence an independent research and data consultancy, which analyses media spend investments and produces benchmark studies on new business performances, released its latest New Business Barometer for FY 2023 for India.
The ‘bottom of the pyramid seems to be losing shine for large consumer goods manufacturers. They have launched more premium products than mass-market ones in the last two years in several categories as per data from companies and market researchers.