run a grand jewelry brand. we had on the show. they are so good at telling their story behind the brand. cob assumers have so many choices right now. they want to align with brands that they like that they share in the stories. whether it s on twitter sharing juicy details about the life of the designers that kind of thing really gets consumers excited about the brand and they feel like they re part of the team. right, i think there are a couple of things that she can do. she really needs to find a niche. she can t be all things to everyone. the other thing is stepping out as a personality behind the brand. that s what i had to do with my skin care line. there are so many skin care brands on the market. what i had to do is step out from behind the curtain and really brand myself with my company. i think that s what can differentuate you. you are outgoing, you like talking to people. it fits with who you are, a lot of people aren t and love their business and company, but don t
wouldn t have said it a few years ago. frankly people cannot get loans as easily as they could. there s so much cash on the sidelines depending on how much you re talking about, the other option we always talk about is friends and family. and there s so many companies that get their start that way. i agree. we did a really neat story last week about this company that got professional investors interested and then said i m not interested. we re going to go to friend and family. they were a mom company. they went to other moms. i think that s a good way for her is people who are interested in your industry. my customers who might have a little cash and willing to invest. i would add that you have a have a very good relationship with money. it can be very risky. credit cards. yeah. the other safer route is when i was a concert pianoist i saved a huge portion of my touring fees and put it toward my skin care line. j-o-b. job. so have another job that
suggest that. that s how i started my business. you hear it so many times, i wouldn t have said it a few years ago. frankly people cannot get loans as easily as they could. there s so much cash on the sidelines depending on how much you re talking about, the other option we always talk about is friends and family. and there s so many companies that get their start that way. i agree. we did a really neat story last week about this company that got professional investors interested and then said i m not interested. we re going to go to friend and family. they were a mom company. they went to other moms. i think that s a good way for her is people who are interested in your industry. my customers who might have a little cash and willing to invest. i would add that you have a have a very good relationship with money. it can be very risky. credit cards. yeah. the other safer route is when i was a concert pianoist i saved a huge portion of my touring fees and put it toward my skin
i think bathroom is a box is so catchy as well. my only concern, i don t know if it was fully addressed in this piece is what kind of choice do you have as a consumer or as a contractor. when you go to the lighting district here in new york city you ve got thousands and thousands of light fixtures to choose from. how much choice is given on their website within their company. what s to stop home depot or lowe s from creating this. you saw several times in the package they referenced home depot and lowe s. having everything in one place you don t have the variety that younesly have going to a lighting specific store or whatever it may be. to your original point you said something interesting they said there had to be a better way. there are so many industries out there, this is what it comes down to. just because it s been done that way forever, doesn t mean it s the best way to do it. i love that they added this
it was fully addressed in this piece is what kind of choice do you have as a consumer or as a contractor. when you go to the lighting district here in new york city you ve got thousands and thousands of light fixtures to choose from. how much choice is given on their website within their company. what s to stop home depot or lowe s from creating this. you saw several times in the package they referenced home depot and lowe s. having everything in one place you don t have the variety that younesly have going to a lighting specific store or whatever it may be. to your original point you said something interesting they said there had to be a better way. there are so many industries out there, this is what it comes down to. just because it s been done that way forever, doesn t mean it s the best way to do it. i love that they added this website component.