>> i think bathroom is a box is so catchy as well. my only concern, i don't know if it was fully addressed in this piece is what kind of choice do you have as a consumer or as a contractor. when you go to the lighting district here in new york city you've got thousands and thousands of light fixtures to choose from. how much choice is given on their website within their company. >> what's to stop home depot or lowe's from creating this. >> you saw several times in the package they referenced home depot and lowe's. having everything in one place you don't have the variety that younesly have going to a lighting specific store or whatever it may be. to your original point you said something interesting they said there had to be a better way. there are so many industries out there, this is what it comes down to. just because it's been done that way forever, doesn't mean it's the best way to do it. >> i love that they added this