wouldn't have said it a few years ago. frankly people cannot get loans as easily as they could. there's so much cash on the sidelines depending on how much you're talking about, the other option we always talk about is friends and family. and there's so many companies that get their start that way. >> i agree. we did a really neat story last week about this company that got professional investors interested and then said i'm not interested. we're going to go to friend and family. they were a mom company. they went to other moms. i think that's a good way for her is people who are interested in your industry. my customers who might have a little cash and willing to invest. >> i would add that you have a have a very good relationship with money. it can be very risky. >> credit cards. >> yeah. the other safer route is when i was a concert pianoist i saved a huge portion of my touring fees and put it toward my skin care line. j-o-b. job. >> so have another job that --