Even as Google confronts intense regulatory scrutiny related to antitrust, changes to how the company attributes the impact of ad campaigns across its constellation of services could compel businesses to rely even more on its intertwined search, display and YouTube products. Ad consultants said the change is significant, though it could require advertisers to put faith in the firm’s sometimes-opaque automated systems.
Google’s cross-network attribution reporting, which has been in testing since February, will become more widely available “soon,” said the company’s vp and gm of ads buying, analytics and measurement Vidhya Srinivasan at a virtual event Google hosted on May 27. The ability to connect and attribute conversion events, like product sales and website visits, to the ads shown to people across the company’s sprawling platform from search, shopping and display to YouTube and in its mobile app is part of the firm’s mission to prove to advertisers that the G
Тимати подарил победительнице шоу «Холостяк» драгоценное кольцо с бриллиантом
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The dramatic differences Apple s iOS 14 5 privacy framework brings to ad measurement & targeting
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Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains.
Former employees, analysts, and ad buyers broke down what happened to Adobe s once-lofty ad ambitions.
They said Adobe struggled to understand advertising s business model and win over TV ad buyers.
Five years ago, Adobe had big advertising ambitions.
Adobe acquired $540 million for TubeMogul, a video adtech company that buys ads for brands programmatically and competed with Google, Amazon, The Trade Desk, and MediaMath.
At the time, Brad Rencher, then-EVP and general manager of Adobe s digital experience business unit and a key player in the TubeMogul integration, promised the deal would create a one-stop shop for video advertising, providing even more strategic value for our Adobe Marketing Cloud customers.
Instagram tests auto-captions for stories
Instagram is currently testing a “closed caption” sticker that can be used to auto-caption video stories in the social media platform. The new option offers accessibility but also more versatility for brands, creators, and influencers.
To get captions, you can add the Captions sticker to a story. You’ll get a “transcribing audio…” loading prompt, and then you can see the transcription on the video. Because it’s a test, it hasn’t rolled out for everyone yet, but captioning already exists for Facebook videos and for IGTV, so we can likely expect it to be more widely available soon.