Jakob Bak, CTO and co-founder, Adform
This is not the proclaimed death of unified logins or first-party IDs. It is, of course, a blow that the largest platform will not be supporting these IDs, because if it did that would have fueled faster adoption.
But with the vast majority of publishers running header bidding and operating multiple SSPs or direct DSP/PMP integrations, it doesn’t really change much. Already today a large proportion of publishers deploy both first-party login and first-party cookie solutions – Xandr, for example, just announced its support – and this is regardless of Google’s lack of support.
Financialnewsmedia.com News Commentary PALM BEACH, Fla., March 3, 2021 /PRNewswire/ Over the past several years, social media platforms have become some of the best distribution platforms
Operator
Good afternoon, ladies and gentlemen. And welcome to the LiveRamp s Fiscal 2021 Third Quarter Earnings Call. [Operator Instructions] As a reminder, this conference call is being recorded.
I would now like to turn the call over to your host, Lauren Dillard, Chief Communications Officer.
Lauren Dillard
Chief Communications Officer
Thank you, operator. Good afternoon and welcome. Thank you for joining us to discuss our fiscal 2021 third quarter results.
With me today are Scott Howe, our CEO; and Warren Jenson, President, and CFO. Anneka Gupta, President and Head of Platform and Products, will join for the Q&A portion of the call.
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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. Jeff Green, CEO of The Trade Desk. The Trade Desk This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Digital advertising company The Trade Desk won Walmart as a client this year, a big blow to Google.
Google s move to nix ad tracking could impact The Trade Desk as marketers grapple with the phaseout of targeted ads.
Amazon is also emerging as a bigger competitor to The Trade Desk in streaming TV ads.
Goodway Group Ranks Third on Ad Age’s 2021 Best Places to Work List
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Digital agency navigated through a remarkable year, fostering a Culture of Caring for its workforce that prioritizes compassion, learning, and results PHILADELPHIA (PRWEB) January 21, 2021
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has ranked third on Ad Age’s 2021 Best Places to Work list, an annual ranking of companies that lead the pack in benefits, culture and other key factors.
Ad Age recognized Goodway Group for its unique remote workforce model and history of putting its employees first. The agency pioneered remote work, having supported a fully remote model for over 13 years. As a result of the COVID-19 pandemic in 2020, Goodway Group found that it had to make further changes to provide team members with even greater flexibility, as well as additional growt