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Soon-to-be-president Joe Biden has a full plate, from ramping up COVID-19 vaccine distribution and dealing with the economy to addressing the stark polarization of the Trump years.
So, don’t expect much movement on privacy and consumer protection during the first 100 days.
But both are top priorities for the incoming administration. And there’s appetite for action on both sides of the aisle and in the mainstream.
“Big tech has fallen out of favor with politicians and the masses due to the political climate,” said Bryan Karas, CEO and founder of performance agency Playbook Media. “Any issue that diminishes their power in the name of returning it to individuals is seen as favorable.”
Goodway Group Named To AdExchanger’s Inaugural Programmatic Power Players List
Share Article PHILADELPHIA (PRWEB) December 22, 2020
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural Programmatic Power Players list. AdExchanger recognized Goodway for two core categories: media planning and buying, and performance marketing.
Working with brands such as Anytime Fitness, Mattress Firm, Staples, and Subaru, the judges praised Goodway for being in a class of its own, noting how the agency has invested considerable time and energy to understand clients’ businesses and evolve its data and tech offerings to meet individual demands. Additionally, one partner noted how Goodway’s insights and modeling improves the effectiveness and efficiency of its reach and engagement efforts, and how its reporting powers a system of