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Dry August dampens large FMCG pack sales, Retail News, ET Retail

The dry spell in August has caused downtrading in the fast-moving consumer goods (FMCG) sector in India. Buyers are shifting from larger packs to smaller ones due to financial stress and inflationary pressures. Smaller packs have grown at a faster pace than mid or high-priced packs across most FMCG categories. The rain deficit in August is believed to be fueling this downtrading phenomenon.

fmcg: Dry August decreases large FMCG pack sales - The Economic Times

The downtrading phenomenon, where consumers switch to purchasing smaller product sizes due to financial difficulties or rising prices, has intensified in the fast-moving consumer goods (FMCG) sector. Data from retail intelligence platform Bizom shows that smaller product sizes have experienced more rapid growth compared to medium or high-priced alternatives across most FMCG categories.

markets: Here s why Rohit Srivastava is bullish on RIL stock

​So I am really watching closely. That stock, the RSI for example, for RIL would be sub 30 right now, which means it enters the oversold territory. And that should put it in a point where we start seeing it pick up and contribute to the indices.

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