India Business News: MUMBAI: The phenomena of downtrading in FMCG paused for a breather in October, with consumers shifting to higher value packs in three out of six categ.
The downtrading phenomenon, where consumers switch to purchasing smaller product sizes due to financial difficulties or rising prices, has intensified in the fast-moving consumer goods (FMCG) sector. Data from retail intelligence platform Bizom shows that smaller product sizes have experienced more rapid growth compared to medium or high-priced alternatives across most FMCG categories.