According to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to medium or high-priced alternatives across most FMCG categories, TOI has reported. The data revealed that overall sales decreased by approximately 11% in August 2023 compared to the previous year.
According to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to medium or high-priced alternatives across most FMCG categories, TOI has reported. The data revealed that overall sales decreased by approximately 11% in August 2023 compared to the previous year.
Rajkot-based snacking firm Balaji Wafers, which has been aggressively wooed by PepsiCo s Indra Nooyi and other large snacks giants, is setting up its first plant in North India, in Lucknow.
Rajkot-based snacking firm Balaji Wafers, which has been aggressively wooed by PepsiCo s Indra Nooyi and other large snacks giants, is setting up its first plant in North India, in Lucknow. "Our expansion plan is to go across India, well beyond Gujarat, one territory at a time," Chandubhai Virani, founder of Balaji, said. "We will continue to follow our value-for-money strategy."