Fmcg: India s fast moving consumer goods companies are banking on the interim Budget s proposals to boost agricultural growth, rural economy, step up farmers income and support infrastructure development to give a leg up to consumption - helping the sector that has been hit by a sluggish rural demand.
India s retail and consumer sector experienced limited growth in FY24. The overall fast-moving consumer goods (FMCG) sales declined by 4.5% in Q3, affecting both urban and rural markets. Contributing factors to this decline include depressed consumer sentiment, erratic monsoon affecting rural income generation, and elevated unit pricing across essential and discretionary categories.
Companies across the world typically point to increased input costs due to rising labour, commodity and energy costs, as well as greater competition, as primary causes of their products reduced size or quantity, while maintaining the sticker price. From the consumer s perspective, it s often considered a stealth tactic taken by businesses.