Fast-moving consumer goods (FMCG) companies such as Dabur, Marico and Godrej Consumer Products said in investor notes that advertising, promotion and category development spending had gone up in the December quarter and some said it will increase further in the next few quarters.
Fast-moving consumer goods (FMCG) companies such as Dabur, Marico and Godrej Consumer Products said in investor notes that advertising, promotion and category development spending had gone up in the December quarter and some said it will increase further in the next few quarters.
FMCG: HUL, which owns brands such as Lux, Lifebuoy, Surf Excel, Rin, Pond s and Dove, has reduced the fixed margin by 60 basis points and increased the variable margins by up to 100 to 130 basis points for its distributors.
Other factors that will weigh on topline and bottomline performance of FMCG companies are inflation, the impact of seasonal abnormalities such as flash floods, and the delayed onset of winter. In a silver lining, urban markets have remained resilient.