Rural markets grew 6.5% by volume in both December and January, and by 11.1% in February, according to executives citing NielsenIQ data. Urban markets, in comparison, grew 6.1% in December, 4.7% in January and 8.7% in February, data showed.
Rural markets grew 6.5% by volume in both December and January, and by 11.1% in February, according to executives citing NielsenIQ data. Urban markets, in comparison, grew 6.1% in December, 4.7% in January and 8.7% in February, data showed.
Holi Sales: As per a survey by Kirana Club, 54.17 per cent of Kirana owners from states including Uttar Pradesh, Bihar, Rajasthan, Maharashtra, Madhya Pradesh, Chhattisgarh, Haryana, Punjab and Jharkhand said that they are seeing an increase in sales of packed mithai.
Consumer goods companies report increased sales of winter products like moisturizer, lotion, honey, woolen apparel, geyser, and room heaters due to the recent cold wave. However, the late onset of the season and warm December have affected overall winter sales, which were previously down by 5-10% in December.