WPP’s Consumer Equality Equation report shines a light on consumer inequality and the need for brands to understand and take action. In the final of a four-part series, we look at how the industry must change its approach to media planning and buying to better reach people from minority ethnic groups
Why brands should care about ethnicity campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Consumer inequality: why brands must address it campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
WPP’s Consumer Equality Equation report makes for vital, breakthrough reading. In the first of a four-part series, Nicola Jopling, head of growth strategy at GroupM, introduces the most comprehensive study ever undertaken into the relationship between ethnicity and the consumer experience in the UK.
The brand claims its decision to implement AI models will help improve diversity and sustainability, but critics say it’s a move dictated by the bottom line.