The field of AI - which blends elements of computer science, cognitive science, psychology, game theory and a number of other disciplines - comes with a huge variety of technical terms that can be tricky for outsiders to understand. This guide can help get you started as you learn to speak the language of AI.
Your social media feeds are awash with fantastical, far-flung 3D billboards you’ll probably never see in the flesh. Will AI-simulated outdoor ads be next? We catch up with a creative director drawing praise for his imagined outdoor art installations that blur the lines of fact and fiction in advertising.
Forget the pope’s fake puffer jacket and bad ChatGPT poems, AI is pulling off feats of “magic” at media agencies according to the people who work in them. Here are just a few of them.