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A new era of media planning and buying

WPP’s Consumer Equality Equation report shines a light on consumer inequality and the need for brands to understand and take action. In the final of a four-part series, we look at how the industry must change its approach to media planning and buying to better reach people from minority ethnic groups

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Why brands should care about ethnicity

Why brands should care about ethnicity
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Consumer inequality: why brands must address it

Consumer inequality: why brands must address it
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Minority-ethnic

From minority to majority: ethnicity and the consumer experience

WPP’s Consumer Equality Equation report makes for vital, breakthrough reading. In the first of a four-part series, Nicola Jopling, head of growth strategy at GroupM, introduces the most comprehensive study ever undertaken into the relationship between ethnicity and the consumer experience in the UK.

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The Drum | Why Levi's Using AI Models Misses The Mark On DE&I

The brand claims its decision to implement AI models will help improve diversity and sustainability, but critics say it’s a move dictated by the bottom line.

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