A new era of media planning and buying

WPP’s Consumer Equality Equation report shines a light on consumer inequality and the need for brands to understand and take action. In the final of a four-part series, we look at how the industry must change its approach to media planning and buying to better reach people from minority ethnic groups

Related Keywords

United Kingdom , Britain , Nicola Jopling , Tom Mardon , Shelina Janmohamed , Miriam Habibi , Ramadan Mubarak , Yougov , Ethnicity Network At Tesco , Tesco , Google , Equality Equation , Groupm United Kingdom , Ogilvy Consulting , Ethnicity Network , Yougov Buzz , Modern Britain , Groupm United , Inclusive Marketplace , Under Represented Group , Brandasset Valuator , Groupm Nexus , Xaxis United Kingdom ,