After years of the can being kicked down the road, Google will disable third-party cookies for 1% of its users as part of a test next year. How are marketers preparing for the move?
As signal loss and regulatory change increasingly hamper media measurement, a return to marketing mix modeling is crucial, writes Gartner's Matt Wakeman. But the strategy proves most effective if a handful of specific optimization tactics are employed.
The tournament is billed as one of the greatest globally, with the 2023 season no exception. The Drum takes a look at how brands and media platforms are involved in the event that generates such huge excitement among fans and marketers alike.