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Indie Agencies News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Perspective - A quantum shift in more brands leveraging indies

There is a rising movement of the Independents, supported by partners and programs such as IMAA.

United statesNew south walesDave levettJane ractliffeDavid drogaAmy webbWorld cupDirector jane ractliffeFuturist amy webbIndie agencies

To Avoid Pitching, This Agency Runs Almost Exclusively On Referrals

As we continue our series on how agencies are reinventing the pitch, we learn how boutique agency Verb has used referrals to grow its client book.

Yadira harrisonShannon jonesMedia agency briefingBarbie dreamhouseReinventing the pitchIndie agenciesIndependent agenciesNew businessGency models

Costly Pitches Hurt Indies – But land And Expand Offers Better Way To Grow

For indies, focusing on expanding existing accounts can help keep down the cost of acquisition and increase revenues.

New yorkUnited statesUnited kingdomSophia reynosoMark watsonMeghan linehanSteph bradshawMartin corcoranCarlton woodShelly lazarusJo popeMicah freedmanRichard pinderYana miladinovaJason downieMedia agency briefing

The Drum | Gut s First US Boss On How It s Taking On America After Its Agency Of The Year Win

Sandra Alfaro on her plan to increase organic growth at the buzzy indie agency on the back of its Cannes Lions Agency of the Year accolade.

United statesBuenos airesDistrito federalBruno marsGaston bigioJ walter thompsonLos angelesStella artoisJack russellTim hortonAnselmo ramosAndrea diquezSandra alfaroMedia agency briefingAgency of the yearConill advertising

The Drum | How Reddit Plans To Win Over The Small Advertisers Turning Away From Its Big Tech Rivals

The social media site has been welcoming a few more indie media agencies to the party as it looks to court a different kind of brand.

United statesEvan wolfCarly carsonCannes lionsPublicis groupeMail metro mediaNorth americaHorizon mediaEdia planning and buyingIndie agenciesGency modelsBrand safety

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