It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?
The problem with generative AI programs like OpenAI‘s wildly popular ChatGPT is fundamentally one of user privacy and consent, writes DataGrail’s Daniel Barber as part of The Drum’s Data Deep Dive, The New Data & Privacy Playbook.
Despite its best efforts, the tech giant is constantly being called out for being a hypocrite when it comes to confidentiality. But is this fair? As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we speak to experts to find out.
For The Drum’s deep dive into all things data, Ardalan Salam and Michael Maiman of Allied Global Marketing look at how data enabled TikTok’s rapid rise.
For The Drum’s data deep dive, The New Data & Privacy Playbook, Malcolm Clifford of digital agency Jaywing pores over the findings of the DMA’s longitudinal study of data attitudes and other research to pin down what really matters to punters.