As part of The Drum‘s latest Deep Dive, The New Data & Privacy Playbook, Alliant‘s Carly Dome spells out key ways in which agencies can address clients‘ most pressing data challenges.
As we explore the latest issues surrounding advertising data, a dozen agency leaders explain how they’re helping clients navigate rising consumer concerns over privacy.
Pairing geolocation data with strong context, research and creativity can help brands unlock powerful, fresh ways to connect with target audiences, writes Infillion's Christa Carone. This story is part of The Drum’s week-long Data & Privacy Deep Dive.
In this segment of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, we examine the novel ways that brands are enticing consumers into volunteering their personal information.
As we move to first-party data, brands must build digital experiences that lead to genuine insights, says TMW Unlimited’s data chief Tim Noblett for The Drum’s deep dive, The New Data & Privacy Playbook.