For The Drum’s data deep dive, The New Data & Privacy Playbook, Matt Sutherland of agency True confronts the downsides of AI, data-learned biases and how they can proliferate prejudice.
Customer data platforms are not a silver bullet, says Peter Rogers of agency Merkle. For The Drum’s data deep dive, The New Data & Privacy Playbook, he argues that they only work well if your first-party data is in order too.
Learn why utilizing zero-party data, personalization, and engaging experiences can lead to more effective marketing and improved customer satisfaction.
With consumer and regulator sentiment hardening and major industry shifts due, we look at how chief data and product officers are becoming increasingly vital to agency-client relationships as part of our data deep dive, The New Data & Privacy Playbook.
Permission means nothing if it isn’t anchored in meaningful consumer choice and control, argues Ketch‘s Jon Suarez-David as part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook.