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Good Glamm Group s Exclusive Three-Year Partnership with Dharma Productions for Beauty Brand Placements

As part of the deal, all theatre and OTT releases by Dharma for the three-year duration will exclusively feature Good Glamm’s beauty brands.

Good Glamm Group inks three-year exclusive brand partnership deal with Dharma Productions, ET Retail

Direct-to-consumer company Good Glamm Group partners exclusively with Dharma Productions for three years. Good Glamm s beauty brands will be featured in movie and OTT placements. The partnership aims to build long-term brand platforms and promote movies through Good Glamm s brand assets. Good Glamm is in talks with other production houses and studios for similar deals. The company plans to achieve profitability in the next two quarters and aims for a successful IPO by Diwali 2025.

Good Glamm Group inks three-year exclusive brand partnership deal with Dharma Productions

Direct-to-consumer company Good Glamm Group partners exclusively with Dharma Productions for three years. Good Glamm s beauty brands will be featured in movie and OTT placements. The partnership aims to build long-term brand platforms and promote movies through Good Glamm s brand assets. Good Glamm is in talks with other production houses and studios for similar deals. The company plans to achieve profitability in the next two quarters and aims for a successful IPO by Diwali 2025.

Good Glamm Group dials existing investors, new funds for Series E funding

Good Glamm Group, the direct-to-consumer beauty and personal care conglomerate, is planning to raise its Series E round of funding that it will use as ..

ET Soonicorns Summit 2023: From Mama Earth IPO to Good Glamm Group s content-to-commerce model and omnichannel strategies, experts on the evolution of D2C ecosystem

The Delhi-NCR edition of the ET Soonicorns Summit 2023 delved into the direct-to-consumer ecosystem, encompassing brands as diverse as the Good Glamm Group, a global beauty conglomerate from India, to Radhika Ghai-led KindLife and ShopClues and enablers such as ShipRocket and Fashinza. With Mama Earth making its public-market debut, its only time to note what founders and ecosystem experts had to say about the trajectory of the D2C space as the story of consumerisation 2.0 gains momentum in India.

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