Direct-to-consumer company Good Glamm Group partners exclusively with Dharma Productions for three years. Good Glamm s beauty brands will be featured in movie and OTT placements. The partnership aims to build long-term brand platforms and promote movies through Good Glamm s brand assets. Good Glamm is in talks with other production houses and studios for similar deals. The company plans to achieve profitability in the next two quarters and aims for a successful IPO by Diwali 2025.
Direct-to-consumer company Good Glamm Group partners exclusively with Dharma Productions for three years. Good Glamm s beauty brands will be featured in movie and OTT placements. The partnership aims to build long-term brand platforms and promote movies through Good Glamm s brand assets. Good Glamm is in talks with other production houses and studios for similar deals. The company plans to achieve profitability in the next two quarters and aims for a successful IPO by Diwali 2025.
By joining ONDC Network, The Good Glamm Group aims to increase its revenue opportunity by 50 per cent and reach 100 per cent more consumers. Further, the Group looks to create multiple consumer touchpoints through disruptive innovations and further expand its brand division which includes The Good Brand Co’s portfolio brands — MyGlamm, St.Botanica, Organic Harvest, Sirona Hygiene, and The Moms Co.
Good Glamm Group: The company has been growing at over 250 per cent year-on-year on a CAGR basis over the past years. As much as 70 per cent of revenue currently comes from online sales and the balance from offline sales, she informed
The company has been growing at over 250% year-on-year on a CAGR basis over the past years. As much as 70% of revenue currently comes from online sales and the balance from offline sales, she informed.