The Delhi-NCR edition of the ET Soonicorns Summit 2023 delved into the direct-to-consumer ecosystem, encompassing brands as diverse as the Good Glamm Group, a global beauty conglomerate from India, to Radhika Ghai-led KindLife and ShopClues and enablers such as ShipRocket and Fashinza. With Mama Earth making its public-market debut, its only time to note what founders and ecosystem experts had to say about the trajectory of the D2C space as the story of consumerisation 2.0 gains momentum in India.