In the months leading to the infamous 2017 Unite the Right Tiki-torch rally in Charlottesville, Virginia, then-talk radio host Dave Reilly had some messaging-strategy tips for the attendees from the alt-right, the internet-savvy collection of racist and antisemitic groups that arose during the Trump era.
The jingle from the old Heinz ketchup commercial is playing over and over in my head: “Anticipation…is making it wait.” Since the onset of the pandemic,