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The Drum | How Diageo Is Using AI To Halve The Price Of 1,000 Ad Impressions

The drinks conglomerate has been embedding artificial intelligence into its marketing functions after finding efficiencies, with CreativeX analyzing and optimizing creative for Diageo every three minutes.

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Welcome to the golden age of creative technology

Creative has the largest influence on sales uplift in a campaign but what drives effective creative is one of the least understood areas in marketing. With the volume of content marketing creative increasing dramatically year-on-year (with shorter content lifecycles), a lack of sufficient creative data is leading to reduced investment in creative best practice, resulting in content erosion and brand dilution.

Facebook instagramCreative quality scoreQuality scoreMedia efficiencyBrand awarenessCreative quality scoresCompleted viewDigital marketingRand strategyReative worksAta amp privacy

Welcome to the golden age of creative technology

Creative has the largest influence on sales uplift in a campaign but what drives effective creative is one of the least understood areas in marketing. With the volume of content marketing creative increasing dramatically year-on-year (with shorter content lifecycles), a lack of sufficient creative data is leading to reduced investment in creative best practice, resulting in content erosion and brand dilution.

Facebook instagramCreative quality scoreQuality scoreMedia efficiencyBrand awarenessCreative quality scoresCompleted viewDigital marketingRand strategyReative worksAta amp privacy

Improving Creative Quality Could Save Brands Millions in Media Spend, According to CreativeX Research

Improving Creative Quality Could Save Brands Millions in Media Spend, According to CreativeX Research
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