so we start in the us, where, as you ve been hearing, the world s biggest entertainment company, walt disney, is axing 7000 jobs as part of a cost cutting drive. it comes as the company revealed the first fall in subscribers to its streaming service, disney+, since it was launched more than three years ago. veteran ceo bob iger has returned to run the company again after its shares lost almost half their value last year, as michelle fleury reports from new york. this is ceo bob iger s first set of results since returning to the company in november, attempting to revive the storied brand and cement his legacy, he said disney was embarking on a significant transformation, putting creativity at the heart of everything it does, while announcing the elimination of 7000 jobs as it seeks to trim costs by $5.5 billion. his comments point to the future, but results showed the mouse house performed better across a number of areas in the last months, compared to the dismal showing that
silver price goes down and vice versa, so given the relatively high interest rate situation, silver prices have actually come down somewhat. and then the fourth bucket is media spend which is much more variable exercise and when businesses are a little bit under pressure, the media prices don t tend to go up, they either stay stable or actually come down a touch. 50 actually come down a touch. so ust actually come down a touch. so just very briefly because i m curious and we are almost out of time, you talk about your media spend, most important for you to advertise right now? you have a final you to advertise right now? you have a final and you to advertise right now? ym. have a final and each part of the final creates a different role in the power to purchase, so we spent a lot on the upper end of the funnel, typically tv advertising or broad reach media. ~ . ., ., media. what about social media? are ou media. what about social media? are you trying media. what about social me