South India leads post-Covid demand recovery with increased FMCG sales, higher consumer spending, and more shopping trips in 2023, as per Kantar report. Retail sales growth in the peninsula region outperforms the rest of India. The region s rapid recovery is fueled by a young workforce, new-age sectors, and robust manufacturing investment.
The south appears to be at the vanguard of a broader demand recovery in post-Covid India, with the five states that lead in several socio-economic metrics registering healthier sales of both discretionary and fast-moving consumer goods (FMCG) in comparison with the rest of the country.
South India leads post-Covid demand recovery with increased FMCG sales, higher consumer spending, and more shopping trips in 2023, a Kantar report shows. Retail sales growth in the peninsula region outperforms the rest of India. The region s rapid recovery is fueled by a young workforce, new-age sectors, and robust manufacturing investment.
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