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FMCG demand most in five southern states: Discretionary or essential, sales go north in south

South India leads post-Covid demand recovery with increased FMCG sales, higher consumer spending, and more shopping trips in 2023, as per Kantar report. Retail sales growth in the peninsula region outperforms the rest of India. The region s rapid recovery is fueled by a young workforce, new-age sectors, and robust manufacturing investment.

India generalUttar pradeshWest bengalTamil naduAndhra pradeshAdani wilmarMohit malhotraKumar rajagopalanSaugata guptaShrikant kanhereRetailer association of indiaCovid indiaRetailer associationHindustan unileverBoost ready

Discretionary Or Essential, Sales go North in South

The south appears to be at the vanguard of a broader demand recovery in post-Covid India, with the five states that lead in several socio-economic metrics registering healthier sales of both discretionary and fast-moving consumer goods (FMCG) in comparison with the rest of the country.

India generalTamil naduUttar pradeshAndhra pradeshSaugata guptaShrikant kanhereKumar rajagopalanMohit malhotraAdani wilmarRetailer association of indiaCovid indiaRetailer associationHindustan unileverBoost readyWest bengal

FMCG demand most in five southern states: Discretionary or essential, sales go north in south, ET Retail

South India leads post-Covid demand recovery with increased FMCG sales, higher consumer spending, and more shopping trips in 2023, a Kantar report shows. Retail sales growth in the peninsula region outperforms the rest of India. The region s rapid recovery is fueled by a young workforce, new-age sectors, and robust manufacturing investment.

India generalWest bengalUttar pradeshAndhra pradeshTamil naduSaugata guptaKumar rajagopalanAdani wilmarShrikant kanhereMohit malhotraRetailer association of indiaCovid indiaRetailer associationHindustan unileverBoost ready

In three years, we want to reach 1 million direct outlets

Our target will come from rural areas as there are more outlets there.

Red seaDjibouti generalSharleen dsouzaShrikant kanhereAdani wilmarAngshu mallickSharleend souza

Adani Wilmar s Food Business to Get Bigger, Company Spending Rs 20–25 Crore to Ensure Quality Products: MD and CEO Angshu Mallick

Adani Wilmar s Food Business to Get Bigger, Company Spending Rs 20–25 Crore to Ensure Quality Products: MD and CEO Angshu Mallick
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