Grand Rapids Business Journal
Courtesy Kellogg Company
Kellogg and Little Debbie are joining forces to transform a childhood treat into a cereal.
Battle Creek-based Kellogg said last week that it debuted Little Debbie Cosmic Brownies Cereal, featuring crispy brownie squares with cosmic rainbow pieces. Each bite delivers the fudgy chocolate flavor of the iconic Little Debbie Cosmic Brownies, and every nostalgia-evoking spoonful is designed to bring fans’ favorite galactic snack to breakfast for an out-of-this world experience, Kellogg said.
“We are very excited to see one of our most-loved Little Debbie products, Little Debbie Cosmic Brownies, transformed into cereal by Kellogg,” said Jeff Badger, vice president of marketing at McKee Foods, which produces Little Debbie brand snacks. “The cereal delivers the flavor of Little Debbie Cosmic Brownies in a fun new way. It is delicious in a bowl with milk or straight out of the box as a snack.”
This week's junk food head-scratcher comes courtesy of cereal maker Kellogg's and snack-cake queen Little Debbie, who decided that it would be a good idea.
Pringles partners with Wendyâs on spicy chicken-flavored chip
Courtesy Kellogg Co.
Pringles is harnessing the flavors of Wendyâs spicy chicken sandwich in its newest limited-edition chip flavor.
The snack brand of Battle Creek-based Kellogg Company said Thursday that it is rolling out a snack that packs the magic of Wendyâs spicy chicken sandwich into a single Pringles crisp.
Replicating the fiery spice blend of Wendyâs spicy chicken was a task for the flavor innovators at Pringles, who were no strangers to partnering with the fast-food chain to replicate fan-favorite flavors.
âOur partnership with Wendyâs is a match made in flavor heaven, so weâre thrilled to have another (collaboration) with an equally talked about, fan-favorite menu item,â said Gareth Maguire, senior director of marketing for Pringles. âFollowing the enthusiasm for Pringles Baconator, we knew we had to challenge ourselves and perfectly capture the flavor of another