Grand Rapids Business Journal
Courtesy Kellogg Company
Kellogg and Little Debbie are joining forces to transform a childhood treat into a cereal.
Battle Creek-based Kellogg said last week that it debuted Little Debbie Cosmic Brownies Cereal, featuring crispy brownie squares with cosmic rainbow pieces. Each bite delivers the fudgy chocolate flavor of the iconic Little Debbie Cosmic Brownies, and every nostalgia-evoking spoonful is designed to bring fans’ favorite galactic snack to breakfast for an out-of-this world experience, Kellogg said.
“We are very excited to see one of our most-loved Little Debbie products, Little Debbie Cosmic Brownies, transformed into cereal by Kellogg,” said Jeff Badger, vice president of marketing at McKee Foods, which produces Little Debbie brand snacks. “The cereal delivers the flavor of Little Debbie Cosmic Brownies in a fun new way. It is delicious in a bowl with milk or straight out of the box as a snack.”