Where does CNN Max sit in the Warner Bros. pantheon alongside (HBO) Max and other platforms and associated brands? Warner Bros. Discovery Product Manager Dan Trotta lays out the initial strategic vision in this exchange with ESHAP s Evan Shapiro in this Streaming Media Connect 2023 clip.
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When it comes to leveraging and building an audience for premium OTT content, how do strategies differ for premium ad-supported content and subscription-based content? Roku VP Jenn Vaux and ESHAP s Evan Shapiro discuss how and why these strategic approaches differ in this clip from Streaming Media Connect 2023.
Samsung Electronics has announced a slate of new Samsung TV Plus channels in Europe, bringing audiences of the FAST streaming service even more regional content
Data often gets ignored, but cultivating and managing the right data will make your monetization strategy that much more successful. Think of data as the required foundation to build on. Missing data makes that foundation unstable and more likely to fail.