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Hub Research: U S Streamers are Shifting to Ad-Supported Tiers

Hub Research: U S Streamers are Shifting to Ad-Supported Tiers
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Mark loughneyHub entertainment researchHub entertainmentAmazon prime video

Survey: Amazon s Push into Ad-Supported Streaming Is Working

85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker

Mark loughneyHub entertainment researchAmazon prime video

Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups

While younger people spend the most time with non-premium content, others are as well according to a new survey

Mark loughney

Report: Consumers Show Preference for Ad-Supported Streaming

Almost two-thirds of U.S. consumers would select an ad-supported streaming option if it would save them $4 to $5 per month on a video subscription, according to Hub's new “TV Advertising: Fact vs. Fiction” survey.

Mark loughney

Research: Growing preference for AVoD

As streaming video services have raised subscription prices and rolled out lower-cost ad-supported tiers, more consumers are expressing their preference for wat

Mark loughneyHub entertainment research tv advertisingHub entertainment research

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