| 07 March 2021
A study from independent omnichannel sell-side advertising platform Magnite, has found that half (51%) of UK viewers’ time spent watching TV takes place on streaming channels, and if they could only keep one, over half (55%) would choose streaming services versus broadcast linear TV (45%).
Magnite’s CTV: The Future Forward examined the opinion of 10,500 consumers across the UK, France, Germany, Spain and Italy, looking at how audiences are consuming TV and examining the opportunity for marketers seeking to connect with engaged audiences as the shift to connected TV (CTV) accelerates and consumer behaviour evolve.
The fundamental trend was that there was increasing adoption for CTV services especially in the UK which leads in terms of CTV adoption in the five EU5, according to the report. Among the five countries surveyed, almost seven in ten (69%) UK consumers preferred streaming services to broadcast linear TV (31%) while nearly nine in ten (89%)
| 19 February 2021
The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
VIZIO Ads says that its new universal frequency control product leverages inscape smart TV data to enable near real-time ad inventory management for connected TV campaigns. It is designed to solve what VIZIO says is one of the biggest problems plaguing the over-the-top (OTT) and connected TV (CTV) marketplace.
Universal Frequency Control is said to measure persistently the number of times an ad is exposed at the glass-level for each TV in a household across linear, CTV, video-on-demand (VOD) and OTT. With in-flight optimisation, brands can limit the number of times a VIZIO Ads media buy reaches a device per day, week or month. And, with control of an established hardware and
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform.
Binge Watch Maggie Kent s Lunch in the News Van Series
WPVI
And, she s doing it with something basic - her lunch!
Now, you can find Maggie s entire Lunch in the News Van series is now on our 6abc streaming apps for Apple TV, Amazon Fire, Roku and Android TV.
Maggie is shining a spotlight on local mom and pops, sharing personal stories and showing us what and how she eats lunch in the news van. Lunch in the News Van is the Action News van traveling anywhere and everywhere in the Delaware Valley, stopping whenever we can for some exotic lunch, learning a little bit about the people behind the lunch and sharing what we got, Maggie says.
| 13 January 2021
If the US cable TV industry thought things couldn’t get much worse than they have in recent years, a study from The Trade Desk is warning that American households are cutting the cord on their cable subscriptions more rapidly than previously reported.
The study by the advertising buyers’ technology platform sampled 2,105 adults in the US and was conducted by YouGov from 4-8 December 2020 on a survey with a total sample size. The survey was carried out online. The figures were been weighted and are said to be representative of all US adults ages over 18. In addition the company carried out an advertiser perceptions online survey of 150 TV advertising planning and buying decisionmakers with an annual TV ad budget of over $5 million. Fieldwork for this survey was conducted from 18-30 November 2020.