| 19 February 2021
The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
VIZIO Ads says that its new universal frequency control product leverages inscape smart TV data to enable near real-time ad inventory management for connected TV campaigns. It is designed to solve what VIZIO says is one of the biggest problems plaguing the over-the-top (OTT) and connected TV (CTV) marketplace.
Universal Frequency Control is said to measure persistently the number of times an ad is exposed at the glass-level for each TV in a household across linear, CTV, video-on-demand (VOD) and OTT. With in-flight optimisation, brands can limit the number of times a VIZIO Ads media buy reaches a device per day, week or month. And, with control of an established hardware and
| 02 February 2021
Broadening the scope and reach of the media consortium created to establish a common technology for dynamic, addressable advertising management for TV, leading US Hispanic media company Univision has joined Project OAR.
The Open Addressable Ready standard is designed to help optimise ad inventory and take advantage of unsold and underperforming inventory, while also highlighting how to target different demographics and specific regions with localised ad content. In early 2020, members of the consortium began testing measurement and technical specifications for the management and delivery of addressable ads. Project OAR members also embarked upon market trials in the second half of 2020 to deliver more relevant advertising experiences within linear and on-demand formats on smart TVs.