YouTube adverts are far less valuable than traditional TV, broadcasters have claimed, as they battle to win over brands after a deep slump in advertising.
Paramount has announced widespread layoffs, cutting about 800 jobs or 3% of its workforce as the company struggles to transition from traditional linear television to streaming. The layoffs come just days after Paramount broadcast Super Bowl LVIII, which drew a record audience of 123.4 million viewers.
As the NFL's "Sunday Ticket" returns for another season, experts warn not to be surprised if major delays occur with the switch to YouTube TV’s streaming service.
One of the biggest cable companies in the United States has a message for media companies, its major partners in a decades-old business: The traditional cable-TV model is broken, and it needs to be fixed or abandoned. Cable TV has become too expensive for consumers and providers, Charter Communications said in an 11-page presentation to investors Friday, adding that cord-cutters and rising fees are contributing to a “vicious video cycle.” The presentation comes amid negotiations between Charter