Best Media Info: E-commerce, Lifestyle, Auto, FMCG, BFSI, and Ed-tech brands will be spending big on Connected TVs. As per experts, advertisers are willing to shell out a premium of 2x to be on CTVs this festive seaso| Television News
With over 20 million Connected TV households and a wide range of video content, India is one of the world's fastest-growing advertising markets, so should brands deal directly with content platforms or take the programmatic route for advertising?