Best Media Info: E-commerce, Lifestyle, Auto, FMCG, BFSI, and Ed-tech brands will be spending big on Connected TVs. As per experts, advertisers are willing to shell out a premium of 2x to be on CTVs this festive seaso| Television News
Despite the resumption of ratings, news channels are struggling to get a better deal from advertisers. What are the roadblocks for the genre? BestMediaInfo.com finds out
According to experts even though the viewership of new GEC channels is comparatively low, they are able to command 30% low CPRP rates than established channels