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Watch: What will it take to win over prescribers, insurers to food-as-medicine movement?

As the concept of “food as medicine” gains traction, doctors, dietitians and insurers already active in the space are keen to distinguish the difference between “better-for-you” products and those proven to effect a health change and therefore worthy of reimbursement and physician endorsements.

Watch this week: FoodNavigator-USA s digital summit explores trends in food-tech, food as medicine and the circular economy

This week, join FoodNavigator-USA and stakeholders across the supply chain, including Eat Just, The Hartman Group, Oishii, NotCo, Instacart, NIQ, Consumer Brands Association, FMI – The Food Industry Association, Cargill and more for our three-day Futureproofing the Food System digital summit.

Danone, Keurig Dr Pepper tell FDA that sugar reduction requires a different playbook from sodium reduction

Research showing consumer preferences for sweetness intensity may not be as easy to reduce as their preferences for sodium suggests a “stealth health” approach of slowly lowering added sugar across the food supply may not be an effective strategy for reducing sugar consumption.

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