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Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead

Return On Ad Spend (ROAS) has fallen out of favor as an ad performance metric for retail brands. What should take its place?

Brea keatingJosh clarksonCalvin lammersReturn on ad spendEfficiency ratioTotal salesTotal marketingPage view rateRussell stover chocolatesNew to brandSenior directorClick through rateCost per clickBranded searchLapsed buyersCategory buyers

Top 14 SEO Podcasts For 2023

Explore year's top SEO podcasts. From search marketing strategies to career growth, ensure you're up-to-date on the latest trends and algorithm changes.

United statesGreg boserDavid bainTazmin sulemanBarry schwartzAmmon johnsBjork ostromJohn muellerSarah mcdowellMitch gregoryShelley walshKristine schachingerRae hoffmanMark williams cookBrett tabkeJonathan payne

3 Steps To Building A Winning Holistic Search Strategy

Discover how to combine insights & data from paid & organic channels to create a cohesive search strategy that enhances online visibility.

Erin wilsonWayne cichanskiMarketing at homeequity bankA connected search programVice presidentSite experienceOrganic searchPeople also askUnderstand the roles of your marketingConnected searchBranded searchNon brand searchWinning holistic search

Top 14 SEO Podcasts For 2023

The 2023 list of SEO podcasts features many new shows that cover a wide range of topics like search marketing strategies, career advancement, and personal growth.

Greg boserGreg finnMitch gregoryJason barnardBruce claySarah mcdowellJessica buddeShelley walshAmmon johnsMark williams cookJim hedgerAreej abualiJonathan payneMichael bonfilsBarry schwartzRae hoffman

The Ultimate Guide to Google Ads [Examples]

Learn PPC terms, bidding strategies, and best practices to create effective advertisements on Google Adwords.

New yorkUnited statesSan franciscoGoogle adwordsGoogle merchant centerGoogle search networkGoogle display networkStart your campaignCampaign typeUse google adsGoogle adsGoogle searchGoogle displayFacebook adsResponsive search adsQuality score

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