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Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead

Return On Ad Spend (ROAS) has fallen out of favor as an ad performance metric for retail brands. What should take its place?

Brea keatingJosh clarksonCalvin lammersReturn on ad spendEfficiency ratioTotal salesTotal marketingPage view rateRussell stover chocolatesNew to brandSenior directorClick through rateCost per clickBranded searchLapsed buyersCategory buyers

Daasity Creates Data & Analytics Agency

Daasity Creates Data & Analytics Agency
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Dan leblancCalvin lammersRay schultzDaasity data analytics agencyDaasity dataAnalytics agency