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Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead

Return On Ad Spend (ROAS) has fallen out of favor as an ad performance metric for retail brands. What should take its place?

Brea keatingJosh clarksonCalvin lammersReturn on ad spendEfficiency ratioTotal salesTotal marketingPage view rateRussell stover chocolatesNew to brandSenior directorClick through rateCost per clickBranded searchLapsed buyersCategory buyers

Pro AV Newsmakers: Biamp Acquires Evoko

Vanco, Atlona, NSI Industries, The Farm, and Key Digital also made strategic moves this week.

San franciscoUnited statesPalo altoDaniel salmonssonDee devoeAndrew stanleyJohn hoodThomas oliverAvanco internationalBuilding technologyBest buyExtron electronicsService levelsTraining centerCircuit cityVisionary solutions

10 Essential Law Firm K P I s for Measuring Firm Success | Legal Internet Solutions Inc

June 7, 2023 | Blog Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of K.P.I.s that can be used by marketing.

Legal internet solutions incHow do you track law firmBusiness development costs number of new clientsLegal internet solutionsKey performance indicatorNet profitAcquisition costClient acquisition costTotal marketingBusiness development costsNew clientsAverage client valueAverage clientEmails openedRetention rateKey performance indicators

Pro AV Newsmakers: Biamp Acquires Evoko

Vanco, Atlona, NSI Industries, The Farm, and Key Digital also made strategic moves this week.

United statesPalo altoSan franciscoAndrew stanleyThomas oliverDee devoeJohn hoodDaniel salmonssonExtron electronicsBuilding technology divisionVisionary solutionsCircuit cityBuilding technologyTraining centerAvanco internationalAv technology cindy davis

Boosting growth of local brands online the TikTok way

PETALING JAYA: When Zoe Arissa, a Muslimah wear brand for women, joined TikTok Shop in September 2022, it had about 30,000 followers on social media.

Malaysia generalZoe arissaTiktok shop affiliate programTiktok shopTok shopTotal marketingTiktok shop partner

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