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Category Buyers News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Down With ROAS: 4 Retail Media Metrics That Brands Should Track Instead

Return On Ad Spend (ROAS) has fallen out of favor as an ad performance metric for retail brands. What should take its place?

Brea keatingJosh clarksonCalvin lammersReturn on ad spendEfficiency ratioTotal salesTotal marketingPage view rateRussell stover chocolatesNew to brandSenior directorClick through rateCost per clickBranded searchLapsed buyersCategory buyers

Project Buyer

About the position

Vastra gotalands lanSteam yourMs officeSkilled project purchasingProject purchasing team yourKongsberg automotiveNew product introductionCategory buyerCategory buyersProject purchasingDirector project

Sunday Night Foods, LLC - Director of Sales - BevNET com Beverage Industry Job Listing

Director of Sales for premium, shelf stable, woman-owned chocolate sauce company.

United statesEileen gannonNight foodsCustomer serviceSunday night foodsNight food premium dessert saucesGuittard unsweetened oban chocolateGuittard cocoa rouge powderNielsen massey ugandan pure vanilla extractSunday nightChief operatingCategory buyersKey account managers

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