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3 Steps for effective account leadership

Since 2020, Winfield United SA and Stellenbosch University have focused on identifying and prioritising specific farm-level needs and addressing them through targeted scientific research.

South africaSouth africanHercules dmbb darcyFernando machadoGillian rightfordPerry associates marketing consultingBetterbriefs projectYellow account leadershipAccount leadersAdtherapy communicationBusiness scienceMarketing consultingManaging directorGroup managing director

ThinkTV launches Media Engine to enable econometric modelling for brands

ThinkTV launches Media Engine to enable econometric modelling for brands
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

South australiaKim portratePeter danaherPremium content allianceMonash university departmentMedia enginePayback seriesProfessor peter danaherMonash universityBetterbriefs projectSteve weaverPremium contentFoxtel media

Research reveals major gap between client and agency perception of briefing process

Clients and agencies are on different planets when it comes to how they perceive the effectiveness of the briefing process, according to research.

Hong kongDeutsch los angelesAndreas krasserJo royceJason lonsdalePaul feldwickMatt daviesGroup hong kongBetterbriefs projectEffworks globalDeutsch losAgency performanceClient relationshipsRand strategy

Is the briefing process broken?

Largest study of its kind painted a disturbing picture of the agency briefing process.

Mark evansRichard warrenSarah jenkinsJessica tamsedgeMatt daviesLine groupLloyds banking groupWorks globalBetterbriefs projectDirect lineLloyds banking

Study finds 33 percent of budget wasted due to poor briefs

BetterBriefs Project has looked at the shortcomingss of marketing briefs. How effective are briefs, and how much time are marketers wasting on them?

Betterbriefs projectJanet hull

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