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IPA EffWorks: third of budgets wasted due to poor briefing and bad comms

Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.

Matt daviesEffworks globalBetterbriefs project

Time, money and people s sanity: why the briefing process needs to improve

Meet the strategists on a mission to improve and standardize the briefing process. The Drum speaks to BetterBriefs Project founders Pieter-Paul von Weiler and Matt Davies about why this industry process needs a major overhaul.

Matt daviesBetterbriefs projectClient relationshipsRand strategyEdia planning and buyingமேட் டேவிஸ்

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